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Quality requires love. The Weimar Path of Quality began with these three words and a promise. The spark kindled a fire: this idea from dedicated local retailers in the town centre of Weimar has now reached 30 enthusiastic proprietors all whom set a high value on quality; are passionate about their profession, their range of products and the day by day interaction with their customers. This has been the basis for the success of Weimar´s quality stores that offer a wide, meticulously chosen and creative range of products.
Now these committed retailers want to go a step further and cooperate together. As a team they wish to advance the focus on quality, offer support for each individual member to promote a courageous, efficiant and positive future for Weimar. Thus, the Path of Quality runs across Weimar.
This is not an end in itself: All city centre retailors would like you to feel comfortable and well taken care of in all our beautyful shopping areas along the Path of Quality. Each retailer is a specialist in its own field and all conduct their business with passion, character and confidence. On a day basis, retailers and their staff demonstrate their abilities with the firm intention to continually improve and actively allow you to experience their promise.
Therefore, proprietors have set high quality and performance standards which have to be fulfilled by all concerned and which underlie a continual mutual monitoring. So, not only an attractive store design and a dynamic range of products is offered but also high customer orientation, a cooperative leadership and operational trustworthiness.